Top Agent Magazine

Real estate has been a perfect fit for Jennifer Reed with Atlanta Communities in Acworth, Georgia. Earning Rookie of the Year in 1997, the first year of her career, she has continued her upward trajectory ever since. She is consistently a top producer and now as she carves out a new space for her growing team, she shows no signs of slowing down. Real estate has been a bit of family business. “My mom started in real estate three years before I did,” Jen explains. “I wanted to succeed on my own and decided to work with a different mentor to build my business. Mom and I were both living and working in East Cobb and I was such a small fish in a big sea! My husband and I moved to Bentwater and when I had my first baby, Mom moved across the street from us! From there, we decided we should team up.” For over ten years the pair worked together as The Jennifer and Anita Group. They were the top team no matter where they worked. They established an impressive client base for themselves, particularly in the Cedarcrest Road area. Their target market began as a few new houses in 1999 and now boasts over 3000 homes. “I was the sixth person to move in when the neighborhood was new,” says Jennifer. “My mother and I are practically synonymous with this neighborhood. Our signs are everywhere! People know if they want to sell in the Cedarcrest area, they come to us.” Although the Cedarcrest market is her area of expertise, her team also services Acworth, Marietta, East Cobb, Smyrna, Dallas, Cartersville, Canton and Woodstock. With Anita's recent retirement, Jennifer has now been working solo and harnessing the previous success the two shared and refocusing it in her new endeavor. She has taken all of the tools she has honed over the years and is now growing the business on her own. “Since my mom's retirement I've added a buyer's agent, a full time assistant and my husband installs all my signs. I will likely add another buyer’s agent and possibly another assistant in the near future to help work the business I have coming in”, she explains. She has found a great broker in Brenda Hardage at Atlanta Communities and looks to continue the momentum she has already built. She has cultivated her career on the most fundamental aspects of real estate. “Reputation is everything,” Jennifer explains. “We are fair and honest and because of that, other agents like to work with us. There is a group of agents that often work in our target market, we work closely with each other, notifying each other of price reductions or new listings as well as referring clients out to agents in other areas.” Maintaining these relationships and holding good favor with others in the real estate community means Jennifer's clients have an advantage on others in this increasingly competitive market. At the same time, Jennifer also focuses on maintaining a personal connection with her clients. “Communication is key,” she says. “We keep in touch as often as possible, with handwritten notes, postcards, e-mails and I always make sure to follow up and call our clients. A few times a year we do something a little extra. For instance, for July Fourth, we put over 3,500 American flags out at each mailbox throughout my community. It looks amazing and people really love it; our phone rings off the hook after the flags go up with neighbors calling to thank us.” Jennifer is deeply invested in the community and lends a hand whenever she can. “We try to give back to our community that has given so much to us,” she says. “Every year, since 1994, we do a food drive and donate to our local food bank. We were able to feed over 3000 people last year with our donations,” she adds. Her two boys are both in local schools and she often brings the food drives to the schools, as well with the kids helping to collect donations. Jennifer is truly an inspiration in her community. She is dedicated to providing reliable, high quality service for both her clients and her neighbors. As she builds a new team on her own, she will take all of her experience, knowledge and local expertise with her to forge a new path, just
as strong as the last.